Ad Analysis

Adrienne Francis
WSC 001 – F40
Dr. Papper
5 October, 2009
Essay # 1 First Draft #1
Shameless Promotion
Every advertiser tries to promote their crossway in such a way that it appeals to their target audience. closely advertisements show the benefits wizard would receive if they use the advertised product. dally ads show smiling, excited kids enjoying the advertised toys. Cosmetic ads show cool skinned, clear complexioned people whose skin appears to be that way because they produce used the advertised product. But some ads over-exaggerate the benefits of their product and in some cases even use sexist and demeaning slipway of promoting it. An example of such is this 1972 Tipalet cigarette ad published in Playboy magazine.
At first glance the first affaire that catches one’s eye is the large, bright, and long-lashed eyes of a wo earth. The wo man, elegantly dressed in white, is exceptionally beautiful; she is of golden brownness complexion and has flattering, long dark brown hair. She is seemingly perfective tense; in fact, the only thing that seems to be wrong with her is the weed that is covering half her face. The rat draws one’s tending to a smug- flavor man dressed in black, who happens to be blowing the smoke of a Tipalet cigarette into the face of the gorgeous woman.



An ordinary looking man, he is not nearly as attractive as the woman, but she appears to be mesmerized by the man as she gazes intently into his eyes. Behind all this is the warm yellowish-gold colored cathode-ray oscilloscope that draws one into the ad. Once one gets over the image of the man and woman, his eyes are drawn to the bold white caseful that reads, “Blow in her face and she’ll follow you anywhere.” Lastly one is drawn to the actual text of the advertisement which promotes the brand-new Tipalet flavored cigarettes.
This ad was blatantly targeted to men, especially because it was published in Playboy (a man’s magazine). The woman in the ad, who happens to be...If you want to get a full essay, order it on our website: Orderessay



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