Barco

CASE ANALYSISON BARCO PROJECTION SYSTEMS, Inc| | 5C ANALYSIS Consumer: Barco has conveniently moved from a B2C to a B2B setup catering largely to corporate clients. It is a preponderant player in the data segment of the video ejection business. Company: Barco is a niche video projection manufacturer having the senior high schoolest securities industry share in the graphics segment and a close second in the data segment of the projection. The high societys current offerings are BS400 and BS600. Competitor: Barco is competing with Sony, NEC and Electrohome in this segment. Sony is the foodstuff leader in data segment and Electrohome is genuinely close to Barco in the graphics segment having a market share of close to 45%. Sony has introduced a new projector called 1270 in the Siggraph trade show that has the potential to wipe put Barcos market share by more than 75%. Colloborator: Barco use to buy its tubes from a supplier called Clinton but the Sonys projector uses components from its in-house supplier whose quality is far superior to Clintons. Barco discontinued using Clintons components and started using Sonys tubes which led to a better result than that of Sonys. Barco collaborates with 45 distributors worldwide out of which it owns 4.

The remaining distributors are unaffiliated but are Barco-exclusive for projectors. Barco has tie-ups with close to 400 dealers worldwide. Context: The market is that of video projectors that reproduce an image electronically and connect to each of TVs, VCRs and computers. Barco is a leader in the graphics segment and a close second in the data segment tracking behind Sony. Presently Barco which offers the highest quality projectors faces a tough stance because of a strategic move by Sony. Sony introduced a high quality projector called 1270 at a cheaper price that took everyone by storm. This federal agency has the potential to completely push Barco out of the business. PROBLEM STATEMENT Barco was taken off guard when Sony announced the... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .