Mr Eldrid Opperman

The following market analysis focus on an transpose state organization called Spitz. It is a subsidiary of a guardianship group, called AVI. 1. downplay on the organization The path that Spitz has traveled oer the past 40 years is one of entrepreneurial racket and, in the almost recent of those years, one of overcoming new strike offmarking challenges to adopt a phoenix rise and win back the wagon and soles of southmost African shoppers in 2007. The luxury shoe emporium was establish in 1968 in downtown Johannesburg by Anthony and David Spitz as a departmental depot offering top worldwide mails. The store was later sold to Swiss company crashing(prenominal) and became flaming(prenominal) Spitz. In 2006 Spitz was acquired by JSE listed holdings company, AVI, by which sentence the once aspirational brand had lost much of its spark with a significant disjuncture between the premium brands the store stocked and the brand frame and shopping experience. Alth ough the brand retained its heritage and still resided in the premium luxury sector of the market, consumers felt that Spitz offered less fashionable plods within these international brand offerings.

With Anthony still much tie in the business on a consulting basis, the team at AVI set about re-inventing and re-invigorating the Spitz brand in order to harvest-tide it to its antecedent glory while at the same time ensuring that the brand is relevant for today’s consumer. 2.SWOT Analysis 2.1Strengths 2.1.1 food market Leader It recently won a gold represent for finesse and Photography at the Loerie demonstrates 2007 for its winter tug. The Sandton store was vote d stock certificate of the calendar month b! y GQ (May 2007) for its Sandton Wonderland Campaign. This same store was a nominee for the Gauteng retail merchant of the Year Awards and received a Special Star Award from the South African Council of obtain Centres and National Retailers who recognized their exceeding customer service, wide range of brands, great winter campaign and improved store experience. 2.1.2Good...If you ask to get a respectable essay, order it on our website: OrderEssay.net

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