Strategies to Ensure Sustainability in Current Economy Climate for Budget Airlines

TABLE OF CONTENTExecutive Summary......................................................................................................................................... 41.0 Introduction................................................................................................................................................ 52.0 Low Cost flattops Industry In A discern .................................................................................................... 62.1 Present Outlook of The Industries .......................................................................................................... 73.0 AirAsia?s Strategic Capabilities.................................................................................................................. 83.1 Strategic Capabilities ? spicy Aircraft Utilization .................................................................................. 83.2 Strategic Capabilities ? No Frill ............................................................................................................. 93.3 Strategic Capabilities ? contour Operations ...................................................................................... 93.4 Strategic Capabilities ? Secondary Airports ......................................................................................... 103.5 Strategic Capabilities ? Lean dispersal Systems.............................................................................. 104.0 Competitive Strategy Analysis ................................................................................................................. 115.0 Budget Airlines ? Industry social system Analysis ......................................................................................... 136.0 AirAsia ? Internal &type A; External Analysis.................................................................................................... 157.0 AirAsia ? Identifying Strategic Options ................................................................................................... 178.0 device of Short Term Strategic Plan...................................................................................................... 198.1 Corporate & angstrom; commercial enterprise Travelers ........................................................................................................... 198.2 Promoting AirAsia Network Connectivity ........................................................................................... 198.3 innovative in Achieving Customer Satisfaction ................................................................................... 208.4 Innovative in Cost Efficient .................................................................................................................. 209.0 Conclusion ............................................................................................................................................... 2210.0 References.............................................................................................................................................. 2310.1 Books ................................................................................................................................................. 2310.2 Journal, Articles and Research Publications ....................................................................................... 2310.3 electronic and Printed Media.............................................................................................................. 23Appendix........................................................................................................................................................ 24Appendix 1................................................................................................................................................. 24Ranking Table of Scheduled Passengers Carried by Airlines .................................................................... 24Appendix 2a............................................................................................................................................... 25Europe Low Cost Carrier Share.................................................................................................................. 25Appendix 2b...............................................................................................................................................



25Europe Low Cost Carrier Share.................................................................................................................. 25Appendix 3................................................................................................................................................. 26MAS & AirAsia Passenger add up Growth Comparison........................................................................ 26Appendix 4................................................................................................................................................. 26Jet Fuel and Crude Oil Price ....................................................................................................................... 26Appendix 5................................................................................................................................................. 27Fares & Passenger Kilometer Flown on International Market ................................................................... 27Appendix 5................................................................................................................................................. 28Awards & Accolades of AirAsia ................................................................................................................ 284Executive Summary?Demand continues to improve, but profitability remains forever distant,? said Giovanni Bisignani, IATA?sDirector General and CEO. ?Fares have stabilized, but at shadowy levels. Meanwhile cost pressures aremounting from reduced aircraft utilization and rising cover legal injurys. The industry is not out of the woods yet,?said Bisignani during presenting IATA second quarter results in Geneva on 24th kinsfolk 2009. A goodsummary on the present situation of airlines industries.

Fuel price hiking in early 2008, recession & Influenza A(H1N1) outbreak, and sensation after another had struckAirline industries hard for the last 18 months. almost of the airlines carried...

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