Pumpkin pick modified is a childrens rat well known in the clothing sector of the retail industry, the clothing is known historically for being of fashionable, of high case and well-made out of natural fabrics such as merino wools and other fabrics that are indigenous to New Zealand. (Katz, Pumpkin Patch necessitate to go back to its roots, 2009)
Pumpkin Patch Limited has historically had a fashion brand image and competed with upscale childrens brands such as Witchery Kids, Levis Kids, Deux Par Deux, Motion, Papoose, and Le Bon. Since the brand launched its label Charlie and Me it has more recently broadened its brand and taken a position in the lower end marketplace competing with everyday brands such as JK Kids Gear, Kmart, The Baby Factory, T&T, and cotton fiber On Kids. Pumpkin Patch has also recently launched a brand called Pumpkin Patch General that sells non-clothing items for babies, nurseries and school age children, these additional brands were developed to integrate a wider target market.
(New Zealand ground of Chartered Accountants, 2012)
PEST Analysis
Political:
Future trading conditions ever-changing in the market
Ongoing political unrest in the diaphragm East
Frequent changes in the NZD exchange rate
Economic:
High employee disturbance and lack of worker continuity in the retail industry
fluctuate prices of cotton
Increases in wages
The retail industry being dependant on the economic well being
Socio-cultural:
Changes in social trends
Changing wants and needs of consumers in the fashion industry
Finding a balance in their product for a diverse target market
Technological:
Auditing processes and equipment
patch of sale systems
Reliable security systems to effectively control theft
Challenges face Pumpkin Patch Limited from the political aspect bed be seen with future trading conditions changing in the market, the on-going political unrest in the Middle East and stag changes in the NZD...If you want to get a full essay, revision it on our website: Orderessay
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