Environmental Factors

p ENVIRONMENTAL FACTORS2007 (A ) Selection of an Organization - M /S GE TractorsM /s GE Tractors produces tractors , and dairy machines . Tractors are administer to the dough unit in view of its location in the natural market zone for tractors . To supplement GE tractor output , a second tractor assembly line for 45 HP and 59 HP tractors has been in operation since 1985 at Michigan to meet the requirements of tractors in that welkin . It diversified its product array to provide cushion for the cyclical variations in the market and mooring itself globally . Besides supplying its products all over the States it has made its position globally It is exporting tractors and related dairy machines to Canada , Brazil Mexico , Argentina , most of the European countries , Africa and Asian clean . A specific goal of 7 ,000 tractors worth 50 million in the coming 1-3 years is targeted so that there is a sustained growth in volume recite 5 per annum (B )High-level domestic and global surroundingsal factors that may dissemble the organization marketing decisionBusiness planning is basically concerned with the structuring of the alliance between a business and its environment . The environment in which business operates has a greater influence on their successes or failures . There is a strong linkage between the ever-changing environment the strategic response of the business to such changes and the movement . It is important to understand the forces of environment the way they influence this linkage . The environment which is dynamic and changing holds both opportunities and threats for the organizations . The organizations while attempting at strategic realignments , try to capture these opportunities and avoid the emerging threats . At the same time the changes in the environment ingrain the attraction or risk levels of various investments of the organizations or the investorsBROAD DIMENSIONS OF ENVIRONMENT : The environment in which the business operates broadly consist of the Political , honest , Social , Cultural aspects , Technological and the Ecological related issues exchangeable pollution sustainability etc .

The Technological temper and its progress has been the key driver behind the major changes witnessed in the environment making it progressively complex . These factors often overlap and the developments in one area may influence developments in otherCareful analysis of the above factors helps in identifying major trends for different industries . Changes in these external forces affect the changes in consumer demand for both industrial and consumer products and services . These external forces affect the above company i .e . M /s GE Tractors regarding the types of products produced , the nature of positioning them and market segmentation strategies , the types of services offered and alternative of business . Therefore , it becomes important for the organizations to identify and evaluate environmental opportunities and threats so as to develop a clear bearing , designing strategies to achieve long-term objectives and develop policies to achieve short goals (C ) Technology impacts the organizations marketing decisionsTechnological factors represent major opportunities and threats which must be taken into account while formulating strategies . Technological breakthroughs can dramatically influence the organization...If you want to get a full essay, locate it on our website: Orderessay

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