Swot Analysis: Southwest Airlines

SWOT Analysis: southwestward Airlines SWOT Analysis: south-west Airlines southwestern United States Airlines made its first voyage back in 1971 with service based in the cities of Dallas, Houston and San Antonio (Brief History, 2009). 38 years later, Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet, 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events amaze also caused a renewed focus on the companys weaknesses. off from its weaknesses, Southwest Airlines has also been keeping track of opportunities that currently represent in the market. Like all other companies, however, they still have some ground to make up when analyzing possible threats to its business. A major strength of Southwest Airlines is the brand recognition that its elevate carries. Most Americans have heard of Southwest Airlines and have mayhap even seen the TV commercials associated with the respiratory tract. A look at Southwest Airlines website (www.southwest.com) reveals an expansive look at a company employ to customer service. From the booking opportunities to the ability of being able to ingress the customer service commitment Southwest has made itself into a customer friendly company.

Even the companys mental strain ticker is listed as LUV as in customers luv Southwest Airlines. This is not just clever marketing but it also holds on-key in its business practices. For example, how many airlines make it easy to actuate with your pet companion (About SWA, 2009)? Southwest is also the lone(prenominal) airline that does not charge you for changing your tickets when other airlines are charging up to $150 a ticket (McCartney, 2009). Southwest is not only flexible when it comes to ticket changes it also offers some of the lowest fares in the industry with some as low as $30 (Benn, July 29, 2009). Southwest not only worries about the factors of stickting the customer onto the planes but the comfort of the passengers once they are in... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.