Strategies for Markets

DISTRIBUTION STRATEGIES IN RURAL MARKETS Distribution strategy A one of the ways could be using company address vans which can serve two purposes it can outcome the products to the customers in every corner of the market and it also enables the firm to realise account contact with them and thereby facilitates sales promotion. The mediocre companies with sizable resources may eccentric person in for syndicated distribution. Haats and Melas could also be a great platform to bring out merchandise. Also, every region consisting of several villages is generally served by one artificial satellite town termed as Mandi where people prefer to go to buy their unchangeable commodities. If marketing companies hire these feeder towns they can have a vast coverage of rural arena. Delivery Vans Companies can use their own delivery vans to reach the rural consumers. There are certain advantages of using delivery vans. They take the products to customers and retail outlets in every corner of selected rural markets and enable the company to establish direct contact with the consumers which helps in sales promotion. We can take the example of HLLs distribution strategy in rural market.

In 1998, HLL landed Operation Harvest with an objective to increase penetration, increase pock awareness, encouraging trials and identification of key distribution points and retail points. Around 30,000 villages having elevated growth potential, having a population of at least 2000, and well machine-accessible by roads, were selected. The vans were retrofitted with a public address system and their audio-visual equipment. These vans covered sestet villages a day for six days in a week. The cycle was repeated couple of times in the equivalent villages. On reaching the villages, they would play audio-cassette and video-films. These cassettes and films had songs and sequences from popular films with advertisement of HLL coming at some intervals. Company representatives distributed free samples. Small shops of villages were... If you want to condense a full essay, order it on our website: Orderessay

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