Diversification

Corporate system 7 Diversification Prof. Dr. Bernd Venohr Berlin, June 2007 © 2006 Dr. Bernd Venohr Agenda (NEU) Introduction to schema 1 2 3 4 5 6 7 Course Overview and Strategy Concept Communication and Problem Solving Economics of Strategy Shareholder Value international milieu cozy Environment Competitive Positioning Business Strategy Corporate Strategy 8 Diversification 9 Mergers & Acquisitions 10 Global Strategy 11 Organizational organise and Control 12 Strategic Leadership 2 Strategy Process © 2006 Dr. Bernd Venohr Where are we at present? Introduction to Strategy 1 Strategy Concept Economics of Strategy 3 2 4 Communication and Problem Solving 3 Shareholder Value Business Strategy 5 External Environment Corporate Strategy 8 9 Diversification Global Strategy 6 Internal Environment 7 Competitive Positioning Mergers & Acquisitions 10 Strategy Process 11 Organizational Structure and Control 12 Leadership © 2006 Dr. Bernd Venohr Strategic 3 Corporate vs.

business level strategy: a change company, which is active in more than one business, has two levels of strategy (BITTE LOGOS DP HINEINKOPIEREN( Example: Deutsche Post World engagement incorporated LEVEL Example: Deutsche Post World Net DPWN Mail line of products LEVEL Express Logistics Financial Services Source: Corey Phelps; Mgmt 430 © 2006 Dr. Bernd Venohr 4 Key issues corporate versus business strategy CORPORATE strategy: How to create a competitive advantage for the only company ? What businesses should we be in? ? How should these be managed? ? How to create shelter for the corporation as a whole? BUSINESS STRATEGY: How to create a competitive advantage in specific, one-on-one product markets ? Which customers to serve (who?) segmentation ? Which customers ineluctably to satisfy (what?) speciality ? Resources and value chain activities necessary to satisfying customer needs (how?) core... If you want to get a full essay, order it on our website: Orderessay

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