Advertising Through Electronic Media

1The impact of electronic media announce on consumerism and cultural values In his book The Media Monopoly, Ben H. Bagdikian quoted Chuck Blore as saying, advertising is the art of arrest the human intelligence just long enough to propose money from it (Bagdikian, 2000). The first known means of advertising is believed to contri entirelye been used around 3000 BC, where Babylonians used store signs and street barkers to Promote their wares and businesses (Zoubkov, Johnson, Young, Fletcher & angstrom; Thomas, 2004). Mass media has further introduced advertising into our daily lives, and electronic jackpot media has nigh inundated the populous with a constant discharge of advertising. As advertising techniques continue to grow more sophisticated with each waiver year, advertising has created consumerism. Sophisticated psychologically based advertising has turned luxuries into ineluctably and created needs where there never was one before (Shah, 2008). A sorry trend of this constant barrage of advertising and the consumerism it creates is that much of the adult male has lost significant amounts of traditional culture, only to be replaced by what the mass media says should be cultural thereby creating a global culture with less(prenominal) diversity each passing year.

For the majority of people, exposure to advertising is as normal as breathing, eating or sleeping. It is a eccentric like living near a main road, eventually you learn to stem out the noise. The same applies to advertising, except that it is non only noise, but a constant visual reminder of how we should look, odour and live. For example, we are now exposed to an estimated 3500 advertising images a day. We tend to block out the majority of images because they become background noise but they still have an impact on us (Zoubkov, et al, 2004). This constant barrage of advertising affects every aspect of life. Job preference and work value-system is glamorized by movies and television, where the characters are used to portray what... If you want to lower a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.