Internal Marketing Strategies

pinch\nThe study principally looked at the impact of inseparable merchandise on service deliverance within the banking industry with grumpy emphasis on Barclays depose Ghana limited. Other particularised objectives included: To find out how internal marketing outhouse positively impact on employee commitment towards the organization and its clients, to watch the benefit of practicing internal marketing to Barclays bank, to determine the impact of internal marketing practices on customer satisfaction and to analyze shipway in which internal marketing can improve an organizations boilersuit productivity.\nA Sample of 40 respondents were use for the purpose of this study, 20 of which were for employees and 20 for customers of the bank. An interview seance was conducted for some selected managers. The study is in the first place qualitative and as such, a non probability sampling technique (convenience sampling) was use to select respondents for this research. A combin ation of self administered and lawsuit to suit contact was used to solicit for the primary data. The questionnaires were the major(ip) data collection source, with face to face contact used to augment explanations and additional information. Managers and stave of the bank were interviewed while questionnaires were distributed to customers of the bank. info was then extracted from the respondents and analyzed employ the Statistical Program affable Sciences (SPSS) Software which includes tables, frequencies, charts and histograms.\nThe findings revealed that employees needed to be motivated so as to deliver exceptional customer service. Again it was revealed that for the organization to fill customers needs and wants, employees must project the banks internal policies laying much(prenominal) emphasis on internal marketing strategies in the bringing of satisfactory services. The study concludes that satisfy employees will lead to fulfil customers and quality service delivery . The researcher also recommends th... If you want to fit a full essay, effectuate it on our website:

Our team of competent writers has gained a lot of experience in the field of custom paper writing assistance. That is the reason why they will gladly help you deal with argumentative essay topics of any difficulty.