Wal-Mart

Powerful Marketing Strategies That Produce Sales by John graham flour The retail harvest of Thanksgiving week 2004 was less than free-hearted for Wal-Mart. While other retailers were upbeat, Wal-Marts sales were disappointing the last week of November and traffic was depression on infamous Black Fri mean solar day. uncharacteristically candid, the comp whatsoever quickly acknowledged it had dropped its deep discount dodging the day later on Thanksgiving. Reacting predictably, value-minded nodes headed straight to the arms of the argument where low pricing prevailed. In Clued In, Lou Carbone writes, With modern management fixated almost totally on the bottom line, the value proposition of far in addition many businesses has become increasingly one-sided; lots of stress on the company but little on enhancing customer value. And then he adds an ominous warning. As a consequence, I believe todays organizations have become extraordinarily vulnerable. The day after Thanksgiving 2004, consumers saw Wal-Mart in a innovative light: the king of retail is vulnerable. What followed was dropping prices on a couple of dozen bellwether items, along with an unprecedented print and TV ad blitz. Its almost as if the giant stumbled. They didnt anticipate the competition taking a page from the Wal-Mart game book.

They abandoned, just for a moment, their winning dodge of delivering the lowest prices on customer-pulling products. While Wal-Mart pass on not make that mistake again, what lingers is the unavoidable fact that make up the biggest company in the nation can stumble when it abandons, eventide for a day, its customer-focused strategy. If it can happen to Wal-Mart, it can happen to any company. To avoid the problem, heres a sales results marketing strategy: 1. Get the right information. Evidently, Wal-Mart assumed that its competitors would behave the day after Thanksgiving as they had in the past. Most businesses make a crucial marketing mistake: they listen to themselves. They convince... If you want to total a full essay, order it on our website: Orderessay

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