Persimmon Memo

To: Group Chairman, John White Subject: Analysis of Persimmon plc and its strategy definition of core business activities: Persimmons core business activity is suffer building. Its three main brands are Persimmon Homes, Charles Church and the Westbury coalition. Persimmon Homes Persimmons core operation Prides itself in building quality homes which take into account the very best in design, construction and service to its customers. Charles Church Persimmons tribute brand Has an unrivalled reputation in building exclusive homes in both modern and traditional styles. Westbury Partnerships Focuses on social housing Aims to vortex solutions to some of the affordable housing problems the Government wishes to resolve Financial surgical operation: Persimmon continues to achieve industry high margins, supported by an excellent land bank, good forward sales and an undergo management team with a clear focus on cash management and continued improvement of shareholder returns 2006 whole sales volume=16,701 2006 engagement pre tax profit= £566.1 million 2006 double-dyed(a) profit= £ 737.7 million 2006 total revenue= £3141.9 million 2006 % gross margin= 23.

5% 2006 % net profit margin= 18% The hold over below shows the mainstay numbers for fiscal year ending 2006 for Persimmon and both of its biggest competitors. From this table it is easy to see that Persimmons implementation is the greatest of the three, although Persimmons sales are lower than Taylor Wimpeys their web Income, One Year harvest and Income Growth are high than either of its competitors. PersimmonTaylor WimpeyBerkeley Group Sales ($)6,152.5M7204.2M1675.5M One Year Growth56.5%17.7%17.9% Net Income ($)776.2M569.1M221.5M Income Growth30.9%15.5%19.7% The Table below illustrates Persimmons performance from 2004 to 2006. From the table it is evident that the greatest improvements happened in the year ending 2006. 200620052004 whole Sales16,70112,63612,360 Revenue£3,141.9m£2,285.7m... If you want to get a dependable essay, order it on our website: Orderessay

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