Market Strategy of Nanotechnology

What is the market strategy of Nanotechnology during the time of the case? Nanophase Technologies is an industry-leading nanocrystalline materials innovator and manufacturing business with an integrated family of nanomaterial technologies. Its market strategy can be explained as under: Target market: Even though Nanophase started as a research and development unit and its major revenues came from political science research contracts, it transited itself from an R & D unit to a mercantile enterprise. Thus, its target market were the businesses which were involved in manufacturing and harvest-tideion of products in diverse processes like personal care, sunscreens, abrasion-resistant applications, environmental catalysts, antimicrobial products, and a variety of polishing applications, including semiconductors, hard disk drives, and optics. Out of these the largest product market for Nanophase was zinc-oxide powder, which is exampled as an inorganic ingredient in sunscreen, decorative and other health care products produced by the BASF cosmetic chemicals group. Sales to BASF cosmetic chemical group accounted for 75.5% of Nanophases revenue. anyhow this, Zinc-oxide is also used as an ingredient in Dr. Scholls foot spray to act as a antimycotic agent and prevent the nozzle from clogging.

The company expects the market potential for its products in this sector (health care and cosmetics) to be about $45million. Product: Nanophase makes use of nanotechnology to produce nanocrystalline particles in powder form using metal(prenominal) materials such as aluminum, cerium, copper, iron and zinc. The two of the most classic technologies Nanophase uses are Physical Vapor Synthesis (PVS) and Discrete blood corpuscle Encapsulation (DPE). It is because of the PVS process that Nanophase is able to produce nanoparticles with properties that are highly lovable to customers. These properties help the product create features like spherical, nonporous particles of unvaried size and large surface area, particles virtually... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.