Emerging-Trends-in-Modern-Retail-Format

Emerging Trends in Modern Retail Formats & Customer obtain Behavior in Indian Scenario: A Meta Analysis & Review If at first the Idea is not absurd, then there is no hope for it. -Albert Einstein Aditya P. Tripathi* Abstract The Indian retail sector is passing play through a transformation and this emerging market is witnessing a significant change in its harvest-home and investment pattern. both(prenominal) existing and new players are experimenting with new retail formats. shortly two popular formats hypermarkets and supermarkets are growing at a rapid pace. Apart from the brick mortar formats, brick -click and click-click formats are also progressively functional on the Indian retail landscape. Consumer dynamics in India is also changing and the retailers need to take note of this and formulate their strategies and tactics to deliver the exact expected value to the customer. In the backdrop of all these victimizations the present paper makes an attempt to: ? ? justify the emerging trends in the development of Modern Retail formats in Indian Context and Highlights the emerging Rural Retail ornament and also, Reveals the Consumer Shopping Behavior (Across the Country) among the Modern Retail Formats with special computer address to Delhi & NCR.

The empirical data has been collected with the help of Primary as well as secondary resources. Key Words: Hypermarket, public lavatory Store, Retailing, Malls, Shoppers Introduction India has witnessed a frenetic pace of retail development over the past five years. Goldman Sachs has estimated that the Indian Economic growth could actually exceed that of China by 2015. It is believed that the Country has voltage to deliver the faster growth over the next 50 years. (1) As we all know that India has been a nation of Dukandars, having round 12 million retailers. Obviously retailing is in our gunstock either as a shopkeeper or as a shopper. The Indian Retail market is estimated to grow from the authoritative US $ 330 billion to US $ 427... If you want to get a full essay, order it on our website: Orderessay

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